By the time this article appears in print, Rogers, the metropolis of Benton County, will
have marketed 300,000 bushels of apples for the 1919 season, which is equivalent to 500 cars. This does not include the by products which consist of vinegar, cider, dried apples,
canned and preserved apples, the manufacture of which required another hundred cars. Previous to this a tremendous strawberry and cherry crop was marketed during the 1919 season, yet Rogers claims to be primarily the market point for a large area of agricultural and dairy products.

It is a thriving little city of 4,000 prosperous, home-loving people, endowed with
the comforts of the large cities, including splendid water, light and sewer systems that
were built with a view of serving a town many times the size of Rogers.

It is located on the main line of the Frisco railroad, about 200 miles northwest of Little
Rock, the capital of Arkansas, 333 miles southwest of St. Louis, 350 miles northeast of
Dallas, Texas. It is located in Benton county, about 20 miles from the Oklahoma line, and 11
miles from the Missouri line. Right in the heart of the Ozarks mountains where the hills
stretch off to one side and the Ozark plateau to the other. In the mountains to the east are
abundant springs which furnish the city with its water supply. The water is pumped from two
springs, one of which affords enough eater for a town of 72,000 people, furnishing 1,220,000
gallons daily.

The city has excellent schools. A high school building, practically new, costing over
$30,000. There are two ward school buildings, besides the old Rogers Academy, valued at
$40,000, which is now used by the public schools. The high school is one of the best in
the State and is accredited with all of the universities of the South. It has a four year
high school course and a well equipped laboratory. Not only this, but Rogers is
located only 20 miles from the University of Arkansas.

For those seeking church connections, Rogers has much to offer as practically every
denomination is represented, and several of them are endowed with splendid edifices, three
of which are equipped with pipe organs. The denominations represented are, Methodist, South
Methodist, Presbyterian, Baptist, Church of Christ, Holiness, Christian Science, Episcopal,
Christian, and Roman Catholic. Special effort is made to take care of the young people of the
community in various ways.

Industrially Rogers plants are adapted to working up the raw materials produced in the
territory adjacent thereto. As an example, it might be stated that the largest vinegar
factory in the world is located at this point. It began grinding apples the 15th of August and
will continue until the first of December. The factory has ground 20,000,000 pounds of vinegar
apples this year, paying to the farmers in Benton and Washington counties, $350,000 for
cull apples. The plant at Rogers has 45 tanks with a storage capacity of 1,500,000 gallons of
vinegar. It employs a force of 75 people in Rogers. The seven plants will have more than
3,000,000 gallons of vinegar to supply the trade in Arkansas, Oklahoma, Texas, New Mexico, and Arizona. Many fruit evaporating plants are located in and around Rogers, as well as canning factories, which employ during the busy season, hundreds of women. Other industries include, two large flour mills, a cooperage plant, creameries, broom factories, sawmills, and lime manufacturing plants, and a large sweet potato storage and curing plant, as this section has become an important sweet potato producing territory. In connection with the
local ice factory a large cold storage plant is operated and this year is filled to capacity
with fancy apples which are being carried for spring delivery in nearby cities.

Rogers is also an important jobbing center due to its advantageous location. The largest
wholesale hardware concerns in the state have their warehouses and headquarters here. There
is also a large wholesale grocery company. In addition wholesale dry goods and grocery
concerns in St. Louis and Kansas City have local display and ware rooms with resident
representatives. There are numerous commission firms here doing a jobbing business, each with its own packing facilities and employing many people in this industry. Here also is located
the home office of a large co-operative insurance society, which does a nation-wide
business and employs some 75 people who make their home in Rogers. This institution has had built a magnificent office building, modern in every respect, and which is one of the show
places of the city. Here also is located the home office of the largest Marketing
Association in the southwest, and is the means of making Rogers the mecca for fruit buyers
from all parts of the United States. There are numerous stores of practically every
description, carrying up-to-date and attractive stocks, two weekly newspapers, one daily,
giving telegraph news, several hotels, hospital, a new $70,000 federal building, a new
union station, six garages, and men representing the various professions. The city
has a modern and paid fire department which contributes much to the low fire insurance
rates in effect here.

There are three banks located here, one of which is houses in one of the handsomest
banking buildings in the State. The aggregate deposits of local banks is $1,500,000 and is
steadily increasing east and there are many small towns and prosperous merchants who
contribute much toward the prosperity of this city. Most of these points are inland towns
and are reached by truck lines which radiate in all directions from Rogers. These trucks go
out daily, laden with consignments from local jobbing houses and come in heaped with produce, fruits, cream, and various other products of nearby farms. Thus has the dairy and poultry, and egg business become one of the most important in this section, which has excellent
marketing facilities. During the months of February and March, 1919 there were 36 cars of
poultry and eggs shipped to the north and east. The produce business has proved so profitable
that more and more farmers are going into it, with the intention of marketing through the
produce houses in Rogers. According to the Agricultural Department at Washington, this is
the finest poultry country in the United States. The country surround Rogers is an
ideal agricultural country. Corn, wheat, oats, alfalfa, clover, timothy, orchard, and blue
grass are grown profitably and sold at good prices. Live stock is one of the principal
pursuits. There are hundreds of car loads of cattle, sheep, and hogs shipped annually. The
hills to the east afford excellent grazing facilities for stock. Pure bred cattle and
dairy farms surround the city. The cream sold daily in Rogers amounts to $150 and for a month this makes $4,500 for cream alone.

Property in Rogers is very active and the demand for houses and homes for rental purposes
is great. Every desirable house is occupied and there is not a vacant store room in the
city. A building program is better inaugurated which will provide additional hoes for the many
families seeking to locate here. A $250,000 modern hotel is now being planned and
construction will be commenced as soon as details can be worked out, as all the hotel
facilities are now much overtaxed. Practically every fraternal organization is represented
here, and several have comfortable and cheerful lodge and club rooms. There are various Masonic bodies located here, including the Knight Templar Commandery.

The Rotary Club with a membership of 45, is full of interest for the betterment of the city
and has helped much in its advancement since its organization. The co-operation among the
business men is one of the assets of Rogers, because they are all co-operating for the
promotion of the city.

The city has miles and miles of cement walks, beautiful residences, usually good telephone
and telegraph service, every advantage of a city and yet all the advantages and the
friendliness of a small town, ideally situated in the heart of the Ozarks with mild winters
and cool summers.

Land values in and about Rogers have a great range in price. The writer of this article
bought 360 acres during October 1919, situated within three miles of Rogers, at $12.50 an acre yet the same land improved, at a greater distance from town, is selling as high as
several hundred dollars per acre. There is a wonderful opportunity in the undeveloped land
within the trade territory of this city. This section of the country in contour is
considerably broken, but the hillsides are peculiarly adapted to fruit growing, while the
valleys are exceedingly fertile, the soil being alluvial and on the entire plateau around
Rogers is known as the Springfield soil, a light loam. With some heavy red clay soil
under the surface and is considered an excellent soil for growing small fruits and
fruit trees of every description. Not only is the climate here well adapted to fruit raising,
but is splendid for stock raising, as the winters are short and usually mild and permit
of long pasturage. Average summer maximum temperature is 86. Average summer minimum
temperature is 65. Average winter maximum temperature is 48. Average winter minimum
temperature is 28. Average rainfall in eight years, 39 inches. Average snowfall in eight
years, 17 inches.

This territory surrounding Rogers has long been believed to be rich in mineral deposits. This
fall, for the first time, the development of these mineral possibilities has really been
undertaken, when a party of Tennessee capitalists came to Rogers, bringing with them
the necessary equipment and began the work of developing a copper prospect that had
previously been leased. The ore and began the ore being mined is extraordinarily rich and
mining will no doubt be one of the chief industries of this section in the future.
Large tracts of virgin timber lay east of Rogers, yet undeveloped, and the present high
price of lumber is bringing about the development of these tracts. Numerous small
lumber mills are being constructed and one large company has begun the erection of a big
mill which will transport its supplies from Rogers by truck and bring the finished product
which will be principally hardwood for furniture and wagon making to Rogers by truck.

The section around Rogers is the summer playground for thousands of tourists. Hotels,
club houses, camping grounds have been provided for these, who are chiefly auto travelers.
Many beautiful spots exist along the White river and other streams in the vicinity of
Rogers, where those in search of sport may gratify their aim. Let it suffice that once
these scenic beauties attain renown, there will be countless seekers after rest and sport, who
will make this their annual vacation ground, and ere the primitive mark is erased by the
growing popularity of this picturesque section, make up your mind to spend awhile amongst us.
If you have a true appreciation of the places where nature's bucket of beauty has been
allowed to splash over and leave an outstanding mark for men to marvel at, you will not be
disappointed when you visit Rogers. It will be of peculiar interest to the prospective visitor
here to know that work has already commenced on the greatest system of improved, rock based, hard surfaced highways ever undertaken by any county in this state. These roads radiate in all directions from Rogers, and not only will very stream be bridged and every town in the county connected by these roads, but they will also connect with Missouri Roads at three different points on the northern boundary and with Oklahoma roads at two points on the
western border.

There are many spots to be visited that are rich in historical value. The famous Pea Ridge
battleground, where souvenirs of that memorable battle yet abound. Caverns used by the early
Spaniards as depositories for gold and silver are sources of never ending interest to the
visitor.

Thus, including, may we not say that the people who live in Rogers and Benton County, are so
thoroughly convinced of the superiority of this section of the country, from the standpoint of
natural beauty, of agricultural advantages and of commercial opportunity, that we dedicate
this page to the humble duty of carrying to you a brief outline of the reasons for our
satisfaction, and a message of invitation to pay a brief visit to our community, if you are
so disposed, and see for yourself, the many advantages we have to offer. For the tourist
and vacationist, we have tired to give some idea of those scenic beauties with which our
section abounds. For the farmer, or prospective farmer, there is a picture of peace
and plenty. For everyone, there is health, happiness, and prosperity, in proportion to the
effort of the individual. The diversity of our soils and surroundings afford a wide range of
selection.

For further information about Rogers, or Benton County, write any of the following:

Ozark Cider & Vinegar Co., I.S. McNut Auto Co., Rogers
Wholesale Grocery Co., Fashion Clothing Co.,
J.O. Bridwell, Benton County Hdw. Co., Laumore,
J.W. Kent, Benton Realty Co., McGill Drug Co.,
E.G. Sharp.