| Thirty -
Eight Years of Progress and Achievement
Sellng Dependable Merchandise
The average person is willing and able to pay for what he gets, and
wants to feel sure that the article he purchases is worth the price
he pays for it. No patron of this store ever spent a dollar here
that he did not receive full value in exchange for it.
The fallacy of mere cheapness finds no support here. Not that we
pretend the higher virtues - but because the only way we know how to
succeed is to give our customers what they want.
And our Customers don't like to fool themselves on a price tag.
So - first of all, we look to Quality - the Quality that spells
satisfaction for the long months after the sale, rather than for the
few moments which precede it.
That's why this business has enjoyed the growth is has in the
thirty-eight years since it was founded. That's why it develops and
expands every year, growing better able to be of still greater
service to its patrons and friends. That's why it made the
reputation it has of being Arkansas' Best Store.
Quality, combined with service and value, and a real desire to serve
the people to the best of our ability, is the foundation upon which
this store has built its business, and that foundation will remain
as secure in the future as it has through the thirty-eight years of
its existence.
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